The Experience

Crafting Experiences for Pro Sports Fans and Players

Episode Summary

On today’s show Kristin Bernert, Head of Business Operations for pro soccer team Gotham FC, joins us to discuss what it takes to win fans and keep them.

Episode Notes

On this week’s episode of The Experience by Avaya, we’re joined by the Head of Business Operations for Gotham FC, Kristin Bernert! Listen as she and our host Steve Forcum discuss the lessons she’s learned during her career of building brands and creating unique experiences. She talks about her role at Gotham FC as well as many other organizations she’s been a part of such as the NBA and MSG Sports. She tells us some of the techniques sports leagues are using today to build lasting relationships between teams and their fans. They discuss whether or not there is actually a difference between fans and customers. Plus, how technology can deliver cutting-edge experiences to both fans and players! If you’re a sports fan, player, or customer, this is an episode you won’t want to miss!

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